China's emerging affluent identify home, auto and baby as their top three short-term targets, though most of them already own properties, an industry survey showed yesterday.

The emerging affluent - those aged between 25 years and 40 years and earning a monthly income of 10,000 yuan (US$1,504) to 40,000 yuan - prefer to invest more rather than save as they pursue their dreams of a better life, said Standard Chartered Bank, which commissioned Nielsen to conduct the survey in November.