Deng presented his views at the press conference for the First Global Green Economy Fortune Forum on May 28 in Beijing.

"Two core issues are involved in development of a green economy- the environment and energy, and the economy," Deng said. "Only when the two are well integrated will the green industry become more focused."

For the majority of their existence, environmental protection and the green industry have tended to be nonprofit and largely for social and public interests, whether in China or elsewhere in the world, however, that model hasn't generated the momentum to propel the industry more broadly throughout the world.

"If economic growth, at the core of enterprises, isn't well coordinated with efforts in environmental protection, it's quite difficult to go green comprehensively," Deng said. "The greener way to go, the more profit to achieve, and the more profits, the greener way. That's what we expect to see."

Germany and America have made useful practice in such interactive integration and identified some successful models, Deng told China.org.cn, and he explained that delegations from countries such as China, Japan and Denmark will share their experiences at the forum in Beijing from July 10-12, which will be held annually.

Initiated by the International Green Economy Association, the forum aims to push the green economy toward integration with the global economy and provide a platform for strategic, industrial and economic cooperation among enterprises at home and abroad while promoting interaction of green development and profit growth. Around 600 political and business representatives will be present.

Green development and profits should be interactively promoted among enterprises in the long run, said Deng Jihai, secretary general of the International Green Economy Association (IGEA).

Representative enterprises make a "green action" declaration at the press conference for the First Global Green Economy Fortune Forum, on May 28, 2010. This forum will be held in Beijing July 10-12. [Wang Wei/China.org.cn]

Deng Jihai, secretary general of the International Green Economy Association (IGEA), makes an introduction to the First Global Green Economy Fortune Forum at the press conference on May 28. [Wang Wei/China.org.cn]