China is just about to cross the very important threshold of moving into a $4500-5000 GDP per capita. Historically cross this threshold comes with societal demand for more. And recent research confirms that Generation Y members, who now make up over 60% of the workforce in China , [Hong Kong Company Formation]do have very different and more diverse expectations and demands than their predecessors. Today we invite Elisa Mallis, an experienced Executive Coach and Human Capital Consultant based in Beijing , to speak about developing a culture that will tap the full potential of the Generation Y workforce in China . Elisa is currently the Chair of Human Resources Forum of European Chamber of Commerce in China ; she has worked in the area of executive development across the United States , Europe and Asia over the last 12 years - with over 700 coaching hours. Prior to that, she spent 10 years at Accenture, working as a Management Consultant in the areas of human capital strategy, [Offshore Company Incorporation]talent management, coaching and leadership effectiveness.