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Recovering economy helps lift brand value

The combined value of the top 50 most valuable Chinese private and state-owned brands climbed 13 percent from a year ago as the economy recovered and the private sector performed strongly, [HongKong Richful  - Hong Kong Company Formation, Offshore Company Incorporation]according to a latest industry report.

Meanwhile the value of the top 50 private brands grew 27 percent, more than three times that of state-owned enterprises, research firm MillWard Brown said in its annual BrandZ China top 100 brands list released yesterday.

China Mobile continued to be the nation��s most valuable brand for the fourth year after the company saw its brand [HK Corporate Registration]value jumping 21 percent to 61.4 billion yuan (US$10.1 billion).

State-owned enterprises contributed 71 percent of the total brand value of the top 100 brands.

The combined brand value of the alcohol category fell 6 percent from a year ago after sales of white spirits shrank following the central government��s order to cut public spending, and strong competition [Hong Kong Company Formation, Incorporation, Business Registration]from foreign wine.

Yili is the top riser on the list after its brand value surged 86 percent.

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